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Customer delight through customer insight!
Going by an example often sited, “People don’t buy a drill for the ability to drive a drill. They buy a drill to create a hole. And there is a dream behind drilling that hole.” So an insight into their dream, purpose and beyond is what matters. Likewise at Ashnik, our Sales, Pre-sales and Marketing folks constantly try to abandon the traditional playbook approach of “Solution Selling” and are focusing on “Insight Selling”. An insight turns into an idea which in […]
Kaustubh Patwardhan, Director I Southeast Asia and Hong Kong, Ashnik
Good Service Vs Right Service
Now what’s a good service and what’s a right service? The good service code goes like this – being ready with a solution before a customer asks for it, analyse the issue to confirm if it involves your solution (concentrate on delivering your solution), do whatever the customer asks for, faster turnaround time for issues (even if it involves a ‘quick and muddy’ solution). But at Ashnik, we do the exact opposite – We deliver a ‘right’ service! Here’s how – […]
Sameer Kumar I Senior Solution Architect, Ashnik
Open source database influencing business strategy?
Open source database is not just a CIO priority but it is a business requirement. This is what we are hearing and experiencing through customer interactions. CIOs have long been familiar with the benefits of open source and open source database but with the advent of commercial vendors behind open source database and maturity of tools motivation for adopting open source database for business critical applications has increased significantly. Even the risks factors in switching from proprietary database to open source […]
Sachin Dabir I Founder & Director, Ashnik
Top 3 reasons Government agencies adopt open source technology
Having been involved in few engagements with some Government agencies in the region, I noticed that more and more of them are turning their eyes on open source technologies. And based on our observations, here are the top 3 reasons why the change of heart: 1. Cost effective. Services offered by Government are generally provided free for the public. Imagine if you run Governments like corporations, these free services can be considered as cost centers. Now the question is, why would […]
Michael Santana, BD Executive I Ashnik
Journey of a DBA from Oracle to PostgreSQL
In my 4 years of IT experience as an Oracle DBA, I have been involved in many projects, learnt varied new technologies and added many certifications to my pool. But for reasons best known to me, I had to relocate to Singapore. And soon after, I got a call from Ashnik. They had an opening for a DB Consultant, though for PostgreSQL Database. Somehow I was not comfortable with the idea of switching to another database. But again, here was a […]
Rajni Baliyan, DBA I Ashnik
Secure your DB, the Hollywood style!
Today I was discussing with a colleague, who found it strange, that some people use some random names for their database or their database directories. After pondering over it for a while, I thought its a good thing. Now if you were a hacker, and had somehow got access to my DB server, you will still have to guess the name of my database. So you will do a ” ps -ef | grep -i postgres “ Or if you are […]