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Let’s go back in time when Big Data was an unknown entity. Marketers then relied upon all sorts of tools, knacks and even gut feelings to evaluate the success of their marketing campaigns. In our day, however Big Data has transformed the business scene. The marketing world that we live in now is swifter and evolving rapidly, literally in seconds. And this quantum data that is available is like a catalytic agent – the secret ingredient to a potpourri of insights […]