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Big Data isn’t just another sham or fad that has emerged recently but rather if employed appropriately, it is a crucial component of the digital transformation journey of every enterprise. It plays a vital role in various innovative exercises that these enterprise undertake to obtain an edge – from getting insights into customer behavior to making important decisions around product features or charting out an effective go-to-market strategy. Most CIOs when asked about their Big Data strategy will have convincing answers […]