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Big Data isn’t just another sham or fad that has emerged recently but rather if employed appropriately, it is a crucial component of the digital transformation journey of every enterprise. It plays a vital role in various innovative exercises that these enterprise undertake to obtain an edge – from getting insights into customer behavior to making important decisions around product features or charting out an effective go-to-market strategy. Most CIOs when asked about their Big Data strategy will have convincing answers […]

Recently, during my visit to India, I met senior executive of HR department of one of the top 10 public sector companies in India. He told me about the key initiatives his department has taken to establish better bond between management team and employees. I got interested in his story when he told me how he deployed a mobile app. The mobile app streams songs and short interviews with the management team which are aired in between. This gives a fun […]