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Role of Big Data in Business transformation

Sachin Dabir | Founder & Director, Ashnik
USA, 18 Feb 2014

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Business transformation needs insight into customers, suppliers and industry trends and developments. Unlike in the past, most interactions get recoded through digital world and create some sort of data points. The data that is generated in this fashion is massive in volume, comes from multiple sources and in multiple formats such as videos, chats, text messages, picture files, system logs etc.

Current database systems are not designed to take this huge amount of data, of variety of formats and process it to show trends and establish correlations, efficiently.

New designs – broadly labeled as Big Data – have emerged to handle such demands and have been greatly responsible of many success stories at large organisations such as Google, Cisco, MetLife,, Forbes, MTV Networks, Orange Digital etc.

We at Ashnik, would be brining you such technologies and solutions soon. Stay tuned for some exciting announcements in coming days.

In this month’s Newsletter, you would get to hear from our Marketing Head – Deepti – about the top 3 key trends that are shaping the computing and business world. While our DBA, Sameer Kumar traces the origin of database design and writes about the need for change.

Happy reading and stay tuned.


  • Sachin is veteran in IT industry and brings over 25 years of experience in setting up new businesses, leading high performance sales teams and executing growth strategies. He is passionate about open source and is an acknowledged leader in open source in Asia. As a founder of Ashnik he is leading the growth initiatives and taking Ashnik global. His stints in Asia, UK and USA enables him to bring unique perspective to entrepreneurship and life. His interests in writing, reading and mentoring makes him an excellent networker. Currently he is learning to be a patient father to teenage sons and striving to be a good husband.

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