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“Humpty Dumpty Sat on a Wall, Humpty Dumpty had a great Fall”

Kaustubh Patwardhan, Director I Southeast Asia and Hong Kong, Ashnik
Singapore, 16 Dec 2014
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16-Dec-2014

“Humpty Dumpty Sat on a Wall, Humpty Dumpty had a great Fall”

Though it is a nursery rhyme, I find it very relevant to the business world. A few questions that immediately come to my mind are –
– Why Humpty and Dumpty were just “Sitting” on the wall

– When they were sitting, what made them unstable?

– If the wall had become unsuitable for them to sit stably, why they didn’t notice this unsuitability at first place? Or was that too late?

In business language, I consider – Humpty-Dumpty as any business executive or strategist and a Wall as something as stronghold in a business empire. Now we can interpret above questions in that context.

Why Humpty and Dumpty were just “Sitting” on the wall?

Even though your business has gained an exceptionally strong position, it is a sin to sit down and just try to maintain that position. Sooner or later your competition is going to challenge you in one way or the other. Or the green pastures (markets and consumer demand) might just shift. A stronghold, a business empire that you might hold, may not remain the same in future. NOKIA, MOTOROLA are very good examples of the same.

When they were sitting, what made them unstable?
As said above, a strong business cannot afford to just status quo and protect its boundaries. Business has to innovate itself and that too very quickly. Otherwise, there is very chance that it will become irrelevant for the market and fall down on its own, while trying to protect feebly its own created empire.

If the wall had become unsuitable for them to sit stably, why didn’t they notice this unsuitability at first place? Or was that too late?
In this very fast paced and dynamic consumer, no business can afford to not to be sensitive to outside world and notice the changes in consumer behaviour. Turning a blind eye and deaf ear towards the change, will definitely lead the business to the fate of Humpty-Dumpty’s and no army of soldiers or kings can help that business survive.

Most Agile businesses today, are ensuring that they don’t meet the fate of Humpty-Dumpty by doing the following things –

– Gathering intelligence from all available data sources, customer interactions

– Keeping a close eye on not only the direct competitors but also indirect competitors across verticals, industries, keeping in mind the technologies advances and interspersed market spaces.

– Adopting new and flexible technologies that will help keep pace with changing business and consumer needs

– Opting for initiatives that give advantage in terms of Price-Performance

At Ashnik, we bring promising enterprise technologies to businesses which allow our customers to adopt to their IT infrastructure needs to meet rapidly changing business needs.

– Kaustubh Patwardhan, Director I Southeast Asia and Hong Kong, Ashnik

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