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After living and breathing the world of analytics and data for 20 years, I can let you in on a little secret of how successful customers achieve business value — It does not come from the tool, but from the data.  It’s about the data.  It always has been. Maybe the reason many organizations don’t start with the data is frankly, data is the hardest part. The data is distributed, on-premise, in the cloud, messy, unwieldy and never stops pouring in. […]