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Let’s go back in time when Big Data was an unknown entity. Marketers then relied upon all sorts of tools, knacks and even gut feelings to evaluate the success of their marketing campaigns. In our day, however Big Data has transformed the business scene. The marketing world that we live in now is swifter and evolving rapidly, literally in seconds. And this quantum data that is available is like a catalytic agent – the secret ingredient to a potpourri of insights […]

Singapore is easily any techie’s dream city. This little island harnesses technology to the fullest to better the lives of its residents by creating more opportunities, building strong infrastructure and designing a digital foundation. It is moving towards the vision of becoming the world’s first smart nation. So what is that you may ask? A smart nation means people and businesses are empowered through increased access to data, people are closely involved by contributing towards innovative ideas and solutions to everyday problems, […]

Being a parent is a life changer. It gives you a whole different perspective on the obvious things around you. I noticed that while I was teaching my son about everyday things, I kept learning from him about coping with life. Not so strange considering these tiny humans are highly capable already, and are simply looking to us for clarity, direction and support. So what can we take from the realm of bringing up a baby that translates back to the […]

Little Island. Big flavours. When someone thinks Singapore, they think of glossy malls flaunting assorted luxury brands, throngs of shoppers and dozens of shopping bags dangling from well-manicured fingers! There’s one more thing to our Singapura – which it’s very famed for – FOOD! Yes, it’s a foodies’ paradise, a vibrant blend of diverse flavours and cuisines. I recently learnt that apparently food is so beloved to Singaporeans that, in some languages and dialects here, they’ve actually swapped “how are you?” […]

Just a few months back, I got the biggest promotion of my life – becoming a mother. A life-altering experience for a woman in several beautiful ways *ahem* I am not mentioning the complimentary rewards like smelly diapers, projectile pukes, dark circles and other such fun stuff. So yeah, after coming through those tormenting labour pains, came the ‘real’ test – the dilemma of handling the baby and a full-time job. No, I certainly don’t mean to make it sound bad. […]